Confirmation Bias
Confirmation bias is the unconscious tendency to favor, interpret, and seek out information in such a way that it reinforces a pre-existing belief.
To visually demonstrate how confirmation bias works, screen-printed anaglyph posters were created. Before the viewer interacts with the posters they are encouraged to pick a side on a hot topic: which way they hang their toilet paper, over or under. Depending on which side they choose, they are instructed to view the posters through a specific color lense in the provided 3D glasses. The messages on the poster then change, depending on which color lense of the glasses they look through.
Posters in Action
