Free Dopamine
When users click "like" buttons, their brains get a rush of dopamine, making them feel pleasure and satisfaction, which encourages them to continue that behavior. Algorithms begin curating their news feed to only show content that will warrant the user to click more “like” buttons, thus reinforcing confirmation bias
Bubble wrap was used to create posters that illustrate the small dopamine rush that occurs when the user clicks a “like” button. Bubble wrap was specifically chosen to help illustrate this topic because research shows that popping bubble wrap also releases small amounts of dopamine to the brain, resulting in an increased desire to continue the behavior.
